Advantia takes on new chief executive

Advantia is delighted to announce that Steve McKeever, former COO at office2office plc, will be joining the team as its new chief executive.

McKeever, who has a proven track record in service and technology industries, said: “I am thrilled to be joining Advantia. Having led the creation of the Truline Logistics service in 2011, I worked closely with Bob Geens, the Advantia Board and many members, to introduce a completely new operating model. I am looking forward to working with Advantia on the future strategy of the group and developing new industry-leading solutions to complement the existing offering.”

Advantia’s chairman, Mike Heaps, commented: “We already have a confident and strong relationship with Steve who led the Truline Logistics service and the partnership with Advantia when the group moved to a successful stockless model several years ago. We are delighted that he will be joining us to spearhead the development of new pioneering opportunities and member support services. Steve’s new role will involve a significant level of research and development, to ensure that Advantia continues to be regarded as the leading-edge support services provider.”

Beck Miller, director at Advantia, added: “Along with his experience in logistics, software and e-commerce, Steve has a reputation for developing people and looking at projects from a different angle. This is exactly how we work. People first, whether that’s members, their customers or our team, closely followed by a desire to rip up the rule book and do things differently to help our members be more successful and profitable.”

In his role of CEO at Advantia, Steve McKeever will also become a board director at Comgem, the award-winning software development business of which Advantia is a key shareholder.

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