AF International launches new website

AF International is delighted to announce the launch of its brand new website. The new platform is packed full of content, useful updates and material available for download. The website incorporates the key product ranges – Core, Whiteboard and Specialist in addition to the latest Utility Range.

AF’s website has been designed to allow easy navigation and guide visitors around the site with ease across all four product categories. The cleaning focus has been simplified with the addition of a product selector facility – this tool encourages visitors to search the product selector facility for the item that they would like to clean and requires no previous knowledge of AF products or individual codes. The selector allows users to explore their options and make an informed decision on the most suitable product for their requirements with minimal clicks.

AF has ensured that the website is suitable for all visitors looking for stockists by dividing this section into ‘Find my nearest Stockist’ and ‘Find my nearest Distributor’, with the ability to search by postcode area.

Paul Hardy, European brand director, commented:

The new website has many great new features for visitors and the navigation is so straightforward. The marketing and selling tools on offer are invaluable for our distributors and just a click away. I think that the interactive product selector will prove helpful as the ability to search via the product to be cleaned, guides the user to the correct product selection.”