AF International partners with FusionPlus Data

AF International has announced its partnership with FusionPlus Data, which will enable a streamlined supply of AF-branded website content. In keeping with the age of mobile technology and simple tutorials, AF appreciates the importance of immediate and plentiful product information when making buying decisions. Its full range of ‘how to’ videos, application images, and data sheets is live within the FusionPlus database now.

The decision to work with FusionPlus was a clear choice for AF International, and will effectively ensure that all products are represented accurately with sufficient information for consumers to make a confident purchase.

Paul Hardy, European brand director for AF, said: “This is an exciting step for AF International and we are very much looking forward to working with FusionPlus. High quality content from FusionPlus Data via their software house partners is made available to over 1,300 dealers in the UK and Ireland, and their full quota of B2B customers; it is the ideal partner of choice for AF. It is critical that the dealers have immediate access to our newly-rebranded images and content.

Steve Bilton, managing director of FusionPlus, added: “We are delighted to be working alongside AF International. Following their rebrand in early 2017, the products are instantly recognisable and we are proud to be listing the full complement of AF products, with their fantastic rich content, to ensure their products are represented in the best possible light in each of the selling catalogues in which they appear, now and in the future.”