Cool Earth paper goes from strength to strength

The Cool Earth paper brand, exclusive to Office Club members, continues to buck sales trends and demonstrate that there is an appetite for genuine environmentally friendly products in the marketplace. The brand has enjoyed year on year sales increases of over 29.6%, continuing the products’ trend of substantial volume increases for the third successive year.

The paper that boldly states ‘This Paper Saves Trees’ has continued to thrive in its partnership with the Cool Earth charity that tackles the threat of deforestation at its sources, working with local villages in the rainforest regions of the world.

In October, the product had the prestigious Stationers Company Warrant extended from the previous year as the 2019 judging panel recognised the growth in popularity and innovative qualities of the product.

Ben Madden of Grays Office Supplies has recently added the paper to his company’s offering; he noted: “Having an environmentally friendly paper that has been carefully thought out, and working with a charity organisation that is recognised as making a genuine difference by the likes of David Attenborough, gives our offering credibility and our customers reassurances that when buying from Grays Office Supplies, they are making responsible choices.

This is important in building customer relationships and enabling us to differentiate ourselves from competitors that may only be looking to sell on price alone without offering a greener choice.”

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