HSM has announced its partnership with FusionPlus Data, which was set up last year. Over 1,000 dealers will have access to the FusionPlus database through HSM, making it quick and easy to add HSM product catalogues, datasheets, images an videos to their own websites.
Having all of the relevant product information on the dealer website enables dealers to sell HSM shredders to their customers via their e-commerce systems. They can also be integrated within ERP back office. Mark Harper, head of sales at HSM, believes this move to provide online marketing support will help dealers benefit from e-commerce sales.
“In a digital age where customers are researching products online, the partnership with FusionPlus helps reinforce the need to provide product information where it is readily available. We are excited by this collaboration and are looking forward to growing our UK shredder business. In particular with GDPR fast approaching, it’s a case of making customers aware of shredding solutions and staying compliant to the new data protection regulation.”
Steve Bilton, FusionPlus Data’s MD, added: “We’re genuinely overjoyed to welcome HSM to the FusionPlus Data family. The product line is now available to dealers via our software house partners, or from HSM themselves, and the data looks fantastic with multiple descriptions, high quality images, supporting documents and videos – we are really pleased with how it’s turned out.”