Integra launches Initiative Catalogue and Digikit

Integra Business Solutions has launched its 2018 Initiative Catalogue together with a comprehensive Digikit to help members maximise the sales opportunities presented by the Initiative brand.

A dedicated 36 page catalogue, featuring over 800 products and supported with Digibook and iBook versions, enables members to cost effectively promote their own brand range.

Integra has also launched a comprehensive, digital marketing toolkit to further enhance the 2018 Initiative Catalogue which features links to web collateral, html templates, social media content and images, together with Initiative promotional products, sample packs and product file support.

The Initiative brand is exclusively available to Integra members, not only providing a competitively priced, profitable range to help Integra members win and retain accounts but also differentiates their businesses.

Sian Haskell, Integra’s Director of Marketing, commented: “The Initiative brand has had a successful year with members receiving additional rebates and pricing support together with a price freeze through most of 2017. The Initiative catalogue is a popular publication with members – it not only sets them apart from the rest but most importantly provides an additional sales tool to promote their core range.

“Initiative celebrates its 20th Anniversary in 2018 and we look forward to providing further support to members as a way of saying thank you!”