Integra looks to educate delegates at National Conference
Integra has confirmed that a further Education workshop will take place at its forthcoming ‘Celebrate 20 Years’ National Conference, which takes place on 28 September at the Crowne Plaza, Stratford-Upon-Avon.
Member delegates are invited to attend to receive specialist advice and information about the sector from expert, Julie Collins, Chief Marketing Officer at Findel Education.
Julie has over 20 years’ experience in the Education market, working for a number of major private players including Findel and RM as well as public sector providers including YPO and Crown Commercial Services.
This session will give delegates a better understanding of the Education market and the opportunities available to them. Julie will explore the nuances that exist within the sector and ways to combat the national challenges, whilst demonstrating how Education is still very relevant to office product dealers.
Integra’s Education programme has developed considerably over the last couple of years, giving members a unique opportunity to compete in the sector. Members have exclusive access to a range of publications and online marketing tools. Education Essentials, a 63 page compact catalogue featuring the Initiative brand and key brands such as Pilot, Rexel and Adboards, has also been further complemented with the introduction of an Integra version of the 1,400 page Findel catalogue.
A library of email templates has also been designed to help members generate awareness of their ability to supply and their USP when it comes to providing products and services to schools and colleges. Combined with ongoing training, Integra members can position themselves as specialists and capture sales within this profitable market.
Members can also come along to the ‘Celebrating 20 Years’ Supplier Exhibition with their sales teams to receive additional one to one support from Educational product suppliers and Findel.
For more information or to book a place at the ‘Celebrating 20 Years’ National Conference visit www.integra-business.co.uk.
Posted by Austin Clark (95)
Written on 16th May 2017
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