Initiative supports local communities

Integra has announced the Q2 winners of its 2017 marketing campaign for its own brand, Initiative.

The ‘Local Community Initiative’ campaign asks members’ customers to nominate a local community group, organisation or charity that could benefit from additional funding.

YMCA Edinburgh, a non-profit organisation, was chosen to receive the £500 donation. The charity supports young children and their families by giving them a place to belong and the opportunity to contribute and thrive. The funds will help provide mentoring and support to vulnerable young people.

Michelle Kisshazy was also selected in the prize draw to receive £250 of Love2Shop vouchers for her nomination of The Alexandra Sales Trust, set up to create a legacy in memory of Alexandra Sales with the aim of supporting young people being treated for cancer. 

The Local Community Initiative is one of many promotions running throughout the year on the Initiative brand. 

The Initiative Price Freeze, launched in April, on all Initiative products purchased via Antalis, Beta, Spicers and VOW, has now been extended until 30 September to give members the opportunity to retain margins and gain sales.

Meanwhile the Initiative toner range has taken on a new look, with a full liveried sleeve and is now a European, premium sourced product with comprehensive end-user technical support and a Lifetime warranty. In conjunction with Beta Distribution, Integra is offering members a £1 cashback on every Initiative toner cartridge purchased during June, July and August together with a 5% rebate on purchases up until 31st December 2017.

Most recently Integra has also announced a fantastic opportunity for members to win 1 of 20 prizes worth over £20,000 to celebrate its 20th Anniversary when purchasing Initiative products or attending the forthcoming conference on 28 September 2017 at the Crowne Plaza, Stratford Upon Avon.

Aidan McDonough, Integra’s CEO, commented: “The Initiative brand has had a fantastic first six months in 2017, showing increased sales and penetration with members. The brand continues to provide a unique selling proposition that is helping our members to win and retain business. 2018 sees Initiative celebrate its 20th Anniversary and we look forward to further supporting those members embracing the brand with additional incentives, price support and rebates.”

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Posted by Austin Clark (95)

Written on 1st August 2017

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