Office Club joins Telegraph Business Club

Watford based dealer group Office Club, this week launched a new online video with The Daily Telegraph’s Business Club – a site that provides articles, expert views and case studies to help businesses grow, with associated content regularly appearing in the national newspaper’s pages.

The seven-minute long video features Office Club dealers discussing how, as independent special suppliers of stationery and office products, they have come together as part of Office Club to give themselves greater strength and presence in the marketplace and maintain/increase market share.

Office Club MD Mark Austen, commented: “We live in a rapidly moving age where social media and business have come together to create a very powerful new way to communicate. The danger is that many businesses think that just by having the relevant social networking accounts people will come to them; but that is not strictly true.

“Yes, it will make them easy to find, but if there is no content associated with the social marketing it can be damaging – people want interaction and information from these sites; the internet has shifted from text to video, making businesses more personable.

“By creating this professionally produced video, with real life people and case studies, our Members are now armed with yet another advantage over their competitors, demonstrating how they are the number one choice, with a personalised level of service that larger organisations simply cannot match”

Did you find this article useful?

Posted by George Carey (100)

Written on 27th April 2012

Find other articles written by this user



Add Comment

Please Register

Please register to use the full range of our site's features: renew your subscription, post a blog, comment against news articles, view Dealer Support magazine online

Latest Added

Further blow to UK paper industry

Tullis Russell Papermakers has entered administration after suffering from mounting…

Written By Austin Clark 28th April 2015

OKI Europe recruit to focus on channel

Thomas Seeber joins OKI Europe’s senior team to grow channel business

Written By Austin Clark 28th April 2015

Prima takes cloud service to Ireland

Open day to take place in Dublin to showcase cloud solution to dealers, wholesalers…

Written By Austin Clark 27th April 2015

Most Viewed

Amazon's loss paves the way for shopping…

Courier industry expert Roger Sumner-Rivers reveals the scale of Amazon’s…

Written By Austin Clark 28th April 2015

Dealing with requests for flexible…

Ahead of Flexible Working Awareness Day (May 6th), Jo Bostock, business adviser…

Written By Austin Clark 28th April 2015

Four easy steps to web-based accounting

Riz Wasti of 2E Accountants outlines the advantages of web-based accounting

Written By Austin Clark 24th April 2015