Pentel launches new EnerGel cinema campaign

Pentel’s recently reported cinema campaign for its quick drying EnerGel range has launched in the UK, and runs for the entire month. Coverage in Ireland starts mid-August.

The highlight of an ongoing campaign for EnerGel, targeting 16 – 24 year-olds, which began in April, the 30-second commercial will appear in cinemas nationwide, before summer blockbusters such as Transformers:  The Last Knight, Spider-Man: Homecoming, Girls’ Trip, 47 Metres Down, Annabelle: Creation and many more.

The commercial sees the reappearance of the ‘blue people’, who made their debut in a TV commercial for EnerGel in 2012 and 2013. Its core message focuses on EnerGel’s quick-drying ink, which reduces smudges and smearing, delivered with humour and memorability.

Now available in 12 ink colours EnerGel is Pentel’s flagship writing instruments range, enjoying widespread distribution in commercial, retail and education sectors.

But the cinema commercial is not the only major piece of activity for EnerGel this summer. On week commencing 7 August, Pentel launches a game via its Facebook page, www.facebook.com/penteluk, inspired by the ink spot people in its commercial. The highly addictive game challenges players to load a slingshot with the correct colour of ink spot to fire a full stop at the end of a sentence. Players have 45 seconds to complete as many sentences as possible and the best scores will be published on a leader board, with the top three each day winning prizes of Pentel product bundles.

Vlogger Kaitlin Dobson, who created highly successful videos providing top tips for exam revision and back to school or university, in association with Pentel, is running a competition on her Instagram page offering subscribers a chance to win a fantastic prize of Pentel products.

Pentel Marketing Manager, Wendy Vickery, says, “We’ve been focusing on the most influential periods when students are looking for the best stationery to help them get organised for the new term. During the all-important exam time we introduced our ‘Stick With it’ EnerGel campaign message through a sustained series of social media posts, videos and vlogs, and now we’re ramping up the activity to peak in August, with cinema advertising, a fantastic Facebook game and competitions.

“Targeting over one million young people with a hive of varied and fun activity, we’re confident of high demand for EnerGel this summer and beyond.”

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Posted by Austin Clark (95)

Written on 4th August 2017

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