Staedtler UK has been awarded Business Superbrand status for the second time.
The Business Superbrand Council has been tracking and celebrating the UK’s leading B2B brands since 2001, and identifies the winners based on a survey of around 2,500 professionals from across the country. The council itself is made up of a voluntary group of marketing experts.
The process, managed by The Centre for Brand Analysis in partnership with Research Now SSE, saw over 1,500 brands from 63 categories judges against the three core factors inherent in a Superbrand: quality, reliability, and distinction.
Rachel Owen, marketing manager at Staedtler UK, said: “We are delighted to have achieved ‘Superbrand’ status for the second year running and anticipate this accolade will have a positive impact on our business. The independent endorsement is particularly gratifying as we firmly believe our reputation is built on those same three core factors of quality, reliability, and distinction.”