Retailers get behind National Stationery Week
Consumer and media interest in this month’s National Stationery Week and Get Britain Writing campaign (22-28 April) is growing, with companies throughout the UK signing up as participating retailers.
The campaign aims to get more people putting pen to paper, and talking about and buying more of their favourite stationery. Retailers involved to date include Paperchase, Ryman, Blott, The Pen Shop, Sainsbury’s, Clintons, Staples, Scribbler, Tesco, Card Factory, Asda and Funky Pigeon, as well as independents from Perth to Penanze.
The level of involvement ranges from promoting the week on websites, talking about it on Facebook and Twitter, running promotions and handing out ‘I’m a Stationery Addict’ badges to customers’ in-store and promoting it to their databases.
Theo Paphitis, Chairman of Ryman, whose stores will be offering advice to children on the most suitable stationery for their needs, comments: “Anything that focuses people’s minds on a skill that will hold them in good stead for the rest of their lives has to be applauded. We must never lose sight of the fact that we write. That’s what we do, and it would be criminal if people lost that skill.”
National Stationery Week has also teamed up with the National Literacy Trust to promote the importance of writing by hand in a digital age, to children and schools.
“Britain is a nation of stationery addicts who are always happy to talk about their weakness for which there is no known cure” says organiser Chris Leonard-Morgan.
“Whilst there is a serious purpose to the Get Britain Writing campaign which is to help raise standards of literacy and courtesy, stationery has an emotional appeal for many people and we are capitalising on that by having branded taxis promoting the message in central London all this month.
National Stationery Week and Get Britain Writing are sponsored by Sheaffer, Letts Filofax, Faber-Castell and uni-ball.
To find out more, go to www.nationalstationeryweek.com or www.GetBritainWriting.com
Retailers can email [email protected] to request a copy of ‘10 ways to get involved in National Stationery Week’ and order free ‘I’m a Stationery Addict’ badges for staff to wear, and give to customers. Say how many badges are wanted, and where they should be sent.
Posted by Austin Clark (95)
Written on 2nd April 2013
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