VOW and Integra Business Solutions have together raised £3,000 for Cancer Research UK.
The donation was raised through a six-month campaign that saw the wholesaler promote its exclusive brands to Integra members, while Integra organised a charity raffle and auction.
VOW also raised funds on its exhibition stand during the dealer group’s national conference, which took place in Stratford-upon-Avon. There, Integra’s gala dinner saw the charity raffle bring-in an additional £2,000 and former England footballer and manager Kevin Keegan auctioning a signed shirt, raising £550.
Andrew Tsierkezou, VOW dealer group director, said: “We’re extremely grateful to Integra’s big-hearted members and key partners, who have given so generously to a great cause.”
Aidan McDonough, Integra’s chief executive officer, added: “I would like to personally thank all of our members and key partners who attended our national conference and who donated to this fantastic cause. Thank-you also to VOW for organising its campaign to help support us in our 20th year and helping us to support Cancer Research UK.”
VOW now has 10 exclusive brands, containing products for workplaces and spanning all its product categories.