Wiles Greenworld announces rebrand

London-based sustainable office supplies business Wiles Greenworld, acquired by Commercial in 2016, rebranded as Commercial on 1 January 2018.

The name change reflects the continued convergence of Commercial’s original office supplies business with that of Wiles Greenworld. Since the acquisition, the two operations have worked cohesively, sharing sustainability best practice, and jointly tendering for contracts.

Wiles Greenworld and Commercial both have a strong track record leading the sustainability agenda for the office supplies industry. This resonates with customers looking for ways to improve their own business processes to enhance sustainability. Wiles Greenworld’s managing director, Ian Ezzard, says the time is right to begin trading as one brand.

“When the acquisition first happened, it was important to ensure staff, clients and suppliers felt comfortable with the change,” Ian explains. “Nearly 18 months on, it’s clear to everyone that Wiles Greenworld and Commercial have great synergy and shared values. We want to take the integration further, and operating under the same name is the logical next step. These are exciting times, and it’s been great to see the team’s positive reaction to the new uniforms, vehicle liveries and signage. We really feel part of the Commercial family now.”

Unique aspects of Wiles Greenworld’s service – such as white glove deliveries and closed loop recycling as a backload – will remain in place. Where appropriate and feasible, they will be rolled out in other parts of the UK as well.

Commercial’s co-founders, sister and brother team Simone Hindmarch-Bye and Arthur Hindmarch, say the integration of Wiles Greenworld with the wider business has been seamless.

“We knew from the start that Wiles Greenworld and Commercial were a good cultural match,” Simone explains. “This has been evident in the way the teams have worked together, sharing new ideas on how to continue our sustainability journey. It’s been a really energising experience for us all.”

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“The success of the acquisition helped drive strong business performance over the past 12 months, despite a contracting market,” adds Arthur. “We have ambitious growth plans for the next two years, and it makes sense to start 2018 as one, fully unified business.”