As part of a focused effort on helping dealers and resellers to make the most of the packaging cross-selling opportunity, Antalis’ office division has bolstered its team with the hire of a new packaging specialist.
Ian Whitcombe joins the business bringing with him over 20 years’ experience in the packaging industry. Now active in his new position at Antalis, Whitcombe’s job is to drive the packaging cross selling opportunity across all office channels by using his unique skill-set to arm the sales teams’ with the tools and know-how to provide a first class packaging proposition to customers. His remit is to add value to the growth of packaging sales within the office division and gain market share.
Talking of his new position at Antalis, Whitcombe said:
“Against the backdrop of soaring e-commerce, the trend for personalisation and an increased focus on sustainable packaging, it’s never been a more apt time for dealers to diversify into packaging by offering a solution sell to their customers to ensure their product is protected in the most appropriate and cost effective manner.
“I am therefore delighted to join Antalis at this exciting time and help shape the future of its emerging packaging offer for office dealers. With our own dedicated packaging team of experts on hand to offer a wealth of expertise, through to our market-leading packaging portfolio, we are uniquely placed to help our customers to recognise and convert opportunities within the office products and retail market channels. In this way, our remit is to become the ‘go to’ company for all packaging requirements.”
Susana Marambio, Antalis Office head of channel, added: “Amid these challenging times, we are committed to helping customers to expand into new growth markets – with packaging being key to this. Following increased focus on the packaging market, and exceptional product innovation, we have ambitious growth plans for this area this year and beyond. Ian’s role is integral to this and, with his skills and experience, he will help us shape our packaging offering for the future.”