With the rising popularity of application products in recent years, Antalis is urging dealers and resellers to look beyond their traditional customer base and tap into sectors offering growth opportunities for pioneering products, such as the Xerox Premium NeverTear.
UK businesses are spending record amounts of money on brand promotion to ensure that it filters down to all facets of their organisation. According to a recent study, the average small business owner is set to increase marketing spend in 2018/19 with 28% saying sales would suffer unless they keep abreast of modern marketing practices. NeverTear is a step in the right direction for this.
Susana Marambio, head of channel for Office at Antalis, said: “With ever-increasing importance now placed on brand identity and internal communications, this presents a massive opportunity for office suppliers to boost their business across sectors they may not have previously considered. This includes industries with a high usage of laminated products such as food and hospitality, retail, industrial and the medical and legal professions, which would really benefit from switching to NeverTear.”
The solution can be used as a replacement for lamination and for industrial uses like safety signage and is also ideal for document filing and storage. Available in an array of colours, it helps businesses expand their own branding.
Marambio adds: “It’s the ideal solution for firms operating across a wide section of retail, industrial and commercial disciplines.”