Business technology solutions provider Brother UK is offering resellers a new incentive for its entry-level Tankbenefit tank printer this November, with an end-user cashback and channel-exclusive trade discount available on the DCP-T580DW

The offer, which runs from 1^st to 30^th November, sees customers able to claim £50 cashback when purchasing the DCP-T580DW, with resellers able to access a 20 per cent trade price reduction for the duration of the campaign.

The two-model line-up – comprising the DCP-T580DW and DCP-T780DW – is Brother’s first entry into the Western European ink tank market and forms part of a wider refresh of its inkjet portfolio.

Both models are aimed at small and home office users who want more control over print costs and longer intervals between refills. The DCP-T580DW has a mono print speed of 16ipm and colour print speeds of 9ipm. It delivers 7,500 pages of black ink and 5,000 pages of colour ink in-box, making it well suited to users with low volume print needs and a preference for device ownership.

The higher specification DCP-T780DW is designed for users looking to step-up and comes with 15,000 pages of black and 5,000 pages of colour ink in-box. It also includes a 20-sheet ADF, 4.5cm LCD screen, 17ipm scan speed and 15.5ipm colour print speed, with a first page-out time of just 6.2s.

Both models are wireless with duplex print capability and 150 sheet front loading paper input. The printers are also compatible with the Brother Mobile Connect app, allowing users to set up directly from a mobile device, as well as print and manage supply levels and order from anywhere.

Russell Brown, head of SOHO business unit & Retail, CS & OL partners said: “Customers’ print needs continually evolve and resellers need confidence that what they’re recommending is reliable, low-maintenance and fit for purpose. With Tankbenefit, we’re giving partners the opportunity to offer high-yield devices with complete ownership, longer refill cycles and predictable running costs.

We know that some users want total ownership, while others prefer subscription-led models. By adding refillable tanks to our inkjet line-up, we’re helping resellers meet every kind of customer need with a full suite of devices, including Managed Print Service-ready inkjets and now Tankbenefit.

Our promotions are designed to kick-start conversations and drive urgency, but it’s more than just an offer. We’ve equipped BrotherZone with everything resellers need to activate quickly from trade pricing to ready-to-go marketing assets and training. It’s trusted tech, backed by real tools to help partners sell with confidence.”

This is a sponsored article, brought to you by Brother UK. For more information, visit: https://brotherzone.co.uk/tankbenefit