Visitors at the Sign & Digital UK event at the NEC in Birmingham, 24-26 April, will experience a fully-integrated multi-channel consumer marketing campaign produced for Canon’s fictional beauty brand, Elemental.
The campaign is designed to showcase the range of print technology, digital capabilities and marketing knowledge Canon can offer print service providers when working with real brands.
Wayne Barlow, head of graphics and communications at Canon UK, said: “Sign & Digital UK will be an important platform for us to demonstrate how, using the latest digital print technology, a brand is able to use data to tailor communications and fine-tune campaign messages to achieve maximum effectiveness when targeting potential customers. Print’s advantage over digital communications is its visual and tactile impact and the emotional pull of receiving a personalised piece of mail.
“The Elemental brand illustrates how a multi-touchpoint product launch campaign across multiple channels can be delivered or supported by a PSP or in-house print department for a premium brand owner.
“We strive to be the partner of choice, helping businesses to reimagine and realise their full potential. Once again at Sign & Digital UK we will be inspiring customers with creative and disruptive ideas to help them unlock the power of print to grow business opportunities.”