Using Email Marketing to Drive More Business
James Skellington, head of strategy, Force24
Nearly every marketer uses email marketing, but only a fraction utilise it to achieve maximum ROI on their email campaigns. In this talk I’ll be discussing how you can achieve fantastic results on your campaigns that drive more hot and engaged leads straight through to your sales team.
You’ll discover our most valuable & actionable insight that you can go away and feed straight into your strategy!
Take home points:
- Understanding the relationship email marketing plays in your direct communications strategy
- The key principles of marketing automation
- Using next-level personalisation to tailor your emails right down to the individual
- The refinement of creative assets
- How to nail email deliverability and ensure inbox placement
- The smartest way to report on your performance
About the speaker:
James Skellington is Head of Strategy at Force24, uncovering and understanding the challenges and complexities facing businesses. Specifically around the personalised customer experience within evolving audiences in competitive market places.
Having previously provided strategic support for digital media agencies at Google, he has seen first-hand how saturated market places have forced marketers to create one-to-one communication threads with customers, taking personalisation and the individual customer experience to the next level in order to succeed.
James is a firm believer that people make technology valuable. Far too often phenomenal martech under-performs in businesses due to a lack of support or access to training. He works daily with Force24 to empower marketers to be more strategic in their day-to-day activity, providing strategic support and hands on training to achieve hyper-personalisation at an individual level.
What are you waiting for?
Dealer Support Live offers delegates the opportunity to select specific seminar topics relevant to them, ensuring your day is filled with information and learning that will be directly relevant to you and your business’ current requirements.
It’s always difficult to take a day out of the office, but the question is: can you afford to miss out on this event?