ECi Software Solutions has announced new branding and a revised product structure for its MarkSystems homebuilding software line.
ECi is a leader in industry-specific IT, and included in its rebranding strategy is the renaming of IHMS software to MarkSystems software, for which a new logo and collection of products have been released. The Internet Toolkit (ITK) and LotVue will be keeping their current names.
MarkSystems products in particular are designed for small and medium-sized homebuilders, providing tools to boost their visibility and growth and lending them a more competitive edge. The rebranding will shine a focus on the target customer and their needs, and bring the new products in line with the rest of ECi’s portfolio.
“After experiencing 25% annual growth over the past five years, and completing the acquisition by ECi last year, our branding and web presence need to represent the business as it exists today and the innovative technology solutions we continue to provide for homebuilders and developers,” said Scott Duman, President of ECi’s Residential Home Construction Group, Building and Construction Division.
“MarkSystems is committed to offering ERP support for every home building activity,” he continued. “We deliver full back-office and operational functionality to every person in the building process, whether in the office or out in the field.”
ECi will unveil the new branding at the 2018 International Builders Show in Orlando, Florida, January 9-11.