We’re all bombarded with information every minute of the day. Even when we’re not actively looking at screens or phones, our subconscious is still absorbing stimuli – the podcast in the background, digital signage as we walk through town. Attention economics is the study of how human attention – a scarce and limited resource – holds value in a world overloaded with information.

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This article featured in the JANUARY 2026 issue of Dealer Support magazine

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