Colour strategy enables organisations to bring their brand identity to life consistently across every physical and digital touchpoint. It transforms what is often considered a cosmetic choice into a strategic asset. Think of Starbucks: the deep forest green isn’t just a logo. It’s visible in coffee cups, signage, interior finishes and even marketing visuals. Walk into a store, scroll through social media images, or glance at product packaging, and the brand is immediately recognisable. That level of consistency is what colour strategy can achieve.

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This article featured in the April 2026 issue of Dealer Support magazine

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