What words spring to mind when you hear the word “margins”? Chances are, you think of costs, pricing, competition or external factors like buying habits. Your focus may often be on the practical elements of running your business, but the ugly truth is that pressure, anxiety, and even fear can influence your decisions around margins just as much – if not more – than market conditions, competitors, or customer behaviour. Strong leadership isn’t about pretending these emotions don’t exist; it’s about acknowledging that they play a role in decision-making and factoring them into your approach.
Read the full article HERE
This article featured in the February 2026 issue of Dealer Support magazine
Subscribe now to receive your own copy of the magazine, and to keep up-to-date with the latest in school business management and leadership.
Don’t forget to follow us on Twitter, like us on Facebook, or connect with us on LinkedIn!
