Dealer-to-customer conversations still tend to centre on orders, pricing and service issues. In a market where products are increasingly commoditised and easily comparable, this creates a challenge: differentiation becomes harder to sustain.  

The next evolution may lie in facilitating connections in a different way. 

Read the full article HERE 

This article featured in the Summer 2026 issue of Dealer Support magazine  

Subscribe now  to receive your own copy of the magazine, and to keep up-to-date with the latest in school business management and leadership.  

Don’t forget to follow us on Twitter, like us on Facebook, or connect with us on LinkedIn!