Knowing when to reach out to your regular customers is one of the trickiest parts of sales. Leave it too long and you risk losing visibility – they may forget about you altogether or turn to a competitor. On the other hand, too many emails or repeated phone calls can be just as damaging, leaving customers feeling bombarded. Not to mention that frequent, generic messages risk making your communication sound automated, rather than authentic.

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This article featured in the NOVEMBER 2025 issue of Dealer Support magazine

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