Packaging sits in almost every dealer’s range, but rarely at the centre of strategy. Yet it is often core to a customer’s operational performance. This creates a blind spot in many dealer strategies. While inbound workplace needs are well understood and heavily targeted, outbound operational requirements are frequently treated as secondary or purely transactional purchases. Here’s why packaging shouldn’t be an afterthought for dealers.

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This article featured in the May 2026 issue of Dealer Support magazine

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