GfK track and audit 36 product categories in the office & stationery sector and produces time comparable data for sales value, sales units/packs and sales pieces – as well as calculating an average pack price and sales price.
Data is now split across two retail channels and one B2B channel (Systemhouses) – these combine to provide the overall Panelmarket total, the retail channel encompasses around 90% of the overall total. GfK estimate that overall coverage of their data is around 75% of the entire UK sector for the specified product categories.
Latest available data is up to (and including) March 2020.
Total Data (Panelmarket)
- Sales in Mar 2020 were approx. £158.2 million – that’s 2.2% down on Mar 2019
- Average piece price was £2.36 – 1.0% down on Mar 2019
- Sales in the 12 months ending Mar 2020 were over £1.9 billion – 6.2% down on the 12 months to Mar 2019
- Average piece price was £2.09 – 2.6% down on the 12 months to Mar 2019