GfK Product Category Data

GfK track and audit 36 product categories in the Office & Stationery sector and produces time comparable data for sales value, sales units/packs and sales pieces – as well as calculating an average pack price and sales price.

Data is now split across two retail channels and one B2B channel (Systemhouses) – these combine to provide the overall Panelmarket total, the retail channel encompasses around 90% of the overall total. GfK estimate that overall coverage of their data is around 75% of the entire UK sector for the specified product categories.
Latest available data is up to (and including) May 2020.
To view the latest report, please click here.
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