In the second addition to its core electricals offering since June, Exertis has enhanced its home electricals portfolio by incorporating Nicky Clarke haircare tools
Nicky Clarke salons first opened 30 years ago, and its range of haircare products and tools are styling essentials for beauty fans everywhere. The brand has a passion for creating beautifully styled hair for every individual, and Exertis will distribute its range of hair dryers, hair straighteners, tongs, wands and styling tools.
Jonathan Sutherland, retail sales director at Exertis, said: “Nicky Clarke is a household name and one which is held in high regard in the market. We are thrilled to expand our core electricals offering with this award winning, world-famous haircare brand, and look forward to working together.”
Nicky Clarke’s new Hair Therapy range uses ceramic and tourmaline technology to lock in moisture, leaving hair bouncy and easy to style, with products boasting professional features including premium non-slip soft grip handles, sophisticated heat regulating touch control and easy-to-view LED screens, helping to reduce heat damage, static and frizz.
Robin Young, MD of Nicky Clarke, said: “We are delighted that Exertis is going to be a UK distributor for Nicky Clarke products, including our full range of electrical haircare and salon quality brushes. We believe this partnership will take the brand to the next level and support our ambitious growth plans over the coming years.”
Additionally, the haircare company is developing smarter ways to deliver exciting styling possibilities that protect the planet as well as customers’ hair, for example prioritising sustainable packaging and styling tools that are kinder to hair, skin, and the environment.