Integra announces 2019 Initiative campaign

Integra Business Solutions has announced details of its 2019 own brand promotion, giving members customers the chance to ‘win with Initiative’.

Every quarter, winners will receive Merlin Annual Passes, giving them access to over 30 top attractions around the UK including, Alton Towers, LEGOLAND and the London Eye.

This consumer promotion is designed to help members generate awareness and sales of the Initiative brand through social media, online activity and direct mail.

Sian Haskell, Integra’s director of marketing, commented: “Initiative plays an important part in differentiating our members offering and this promotion is just one aspect of a comprehensive marketing programme available to help them promote the brand. This year we have chosen Merlin Annual Passes as our campaign incentive that will be heavily promoted both online and within catalogues and direct mail exclusively available to members.”

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