Integra launch refresh programme

Integra Business Solutions has launched its 2022 Refresh Marketing Programme designed to help members revive, revitalise and reinvigorate their marketing communications

Featuring a comprehensive range of resources from managed services, email marketing, printed and online publications, this year’s programme supports dealers wanting to proactively engage with both customers and prospects.

Integra’s supplier base is constantly evolving, with a focus on new opportunities and diversification areas, all reflected in the marketing support available. Members will once again have access to free of charge catalogues featuring over 7,500 sku’s as part of their marketing programme.

Alongside leading brands featured in the programme, sits Initiative. As the industry’s largest dealer group own brand, Initiative goes from strength to strength and continues to provide members with a distinct competitive advantage. Throughout even the most challenging of times, Initiative has given members a reliable range of office essentials that offers customers real value for money whilst still delivering impressive margins.

The team at Integra is on hand to support members in all aspects of their business, from purchasing and marketing to IT, HR, legal and financial. With a dedicated business development team, members can access one to one, bespoke business support and advice.

Sian Haskell, Integra’s director of marketing, commented: “As our supplier portfolio continues to expand, so to do the resources available to members. Our Refresh Marketing Programme highlights new areas of opportunity and key growth categories together with additional business services available. We have successfully introduced partners to help members diversify and grown and this remains a focus for the group alongside strengthening our existing partnerships and the Initiative own brand.”

The 2022 Refresh Marketing programme is now available to members. For further information or to place orders for this year’s free of charge catalogues, members can log in at or contact the Integra Marketing department on 01633 653060.

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