Midwich is pleased to announce it has acquired Bauer und Trummer GmbH, which trades as New Media, a distributor of broadcast and professional video products based in Germany. Joint founders and MDs, Johannes Bauer and Tobias Trummer, will continue to lead the business as part of the Group.
The acquisition enables the entry of Midwich into the DACH broadcast and professional video market, as New Media is believed to be the leading distributor of this technology in the region. After the successful purchase of Holdan Limited in the UK in 2016, the acquisition underlines Midwich’s investment in broadcast technology.
The transaction is further delivery of the group’s strategy to grow operations through a combination of organic development and selective acquisitions.
Lutz Kern, regional director (DACH) at Midwich Group commented:
“I am delighted to welcome Johannes, Tobias and the rest of the New Media team to the Midwich Group. As one of the largest AV markets in Europe, expanding our technology offering in the DACH region was a strategic priority. We will look to continue strengthening the company’s position in the broadcast market, and work with the business to build an exciting proposition for both the group’s new and existing customers in the region.”
Johannes Bauer, joint MD at New Media commented:
“The New Media team is very excited at the prospect of working with the Midwich team – and particularly our new colleagues at Holdan and Kern & Stelly. With additional resources, support and market access, we expect to be able to provide even stronger product and service support to our customers, and deeper market penetration to our vendors.”
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