Midwich reinforces AMX team with the appointment of Alister Smith

Midwich has announced the appointment of Alister Smith as AMX’s business development manager UK

Based at Midwich Group’s newly opened Innovation House showroom in Bracknell, Smith brings 20 years’ experience in the industry across distribution, manufacturing, reseller and integrator businesses within the corporate, residential and commercial markets. Smith was vice chairman of CEDIA EMEA from 2014 to 2016.
Midwich is the only distribution partner in the UK & Ireland to offer the full range of AMX products. Smith will take a central role in growing the brand and his experience allows Midwich to further enhance its reach within the channel partner community, as well as increasing engagement with end users.
Smith, AMX business development manager UK, commented: “I am delighted to be joining the AMX team at Midwich. I’m excited to get working with the rest of this technical team, where we are focused on driving and growing the AMX brand. My experience in the audio visual and technical product areas, including AMX and their competing brands, will help drive the projected growth of AMX in 2020. I look forward to discussing my new role in the team and how we can assist our clients moving forward.”
Claire Coogan, divisional manager, commented: “Alister joins us at an exciting time when AMX is relaunching a series of groundbreaking new products. Alister will play an integral role further strengthening the AMX and Midwich team presence. His wealth of industry, technical and product knowledge will serve him well in this position.
“With our dedicated team of AMX pre-sales and post-sales ‘mi support’ team, coupled with our new facility at Innovation House, we will be able to showcase the latest technologies and advancements from AMX in 2020, whilst providing the high level of services that we deliver and our integrators demand.”
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