Business technology solutions provider Brother UK has appointed Mike Brown as business manager – Specialist Print, further strengthening its channel sales capability as the business continues to expand its partner network and drive growth across the UK

Mike brings more than three decades of experience in the print and document solutions industry, having held roles across both vendor and reseller organisations. His career includes positions at Ikon Office Solutions, Altodigital, Konica Minolta and Ricoh UK, bringing expert understanding of the channel and what drives success for partners.

In his role at Brother UK, Mike will focus on new business development, identifying and onboarding new resellers and dealer partners. He will also build a strong pipeline of partner opportunities while helping partners to unlock new revenue streams through Brother’s print and labelling portfolio, and managed print services (MPS).

Mike Brown, business manager – Specialist Print at Brother UK, said: “Having spent much of my career working closely with resellers, I’ve developed a strong understanding of what matters most to them – straightforward commercial models, reliable support and a vendor that’s easy to do business with. That’s what attracted me to Brother UK – it’s a business that is genuinely focused on supporting its partners.

“My focus is on building new relationships and creating opportunities for partners to grow, whether that’s through introducing us to new resellers or helping existing partners re-engage and see the value in what Brother offers.”

Since joining the business, Mike has already begun generating momentum through initiatives such as ‘Meet the MD’ partner events, helping introduce prospective partners to Brother UK’s leadership team and approach to channel engagement.

Greig Millar, chief revenue officer at Brother UK, said: “Mike brings a wealth of experience and a deep understanding of the channel to our team. His ability to build relationships, understand partner needs and open new opportunities will be key as we continue to grow our partner network and support resellers in delivering value to their customers.

“Strengthening our team with strong industry talent is central to building on our position as a partner the channel can rely on.”

Based in Tameside, Greater Manchester, Brother UK provides print, scan and labelling technology to home users and organisations of all sizes through a partner-led go-to-market model. PC Pro Magazine has named Brother UK the Best Printer Manufacturer for the 12^th year running, as voted for by its readers.