Integra’s Catalyst programme helps independent dealers grow key accounts with cutting-edge tech, marketing, and content management
Integra Business Solutions continues to expand its Catalyst programme, an initiative designed to help independent dealers win, manage, and grow key accounts. By combining innovative corporate marketing, dedicated content management, and leading-edge technology, Catalyst provides dealers with the tools to thrive in an evolving marketplace.
The programme is focused on enhancing partners’ profitability and market share, with the OASIS ERP platform playing a central role. By working with a single software provider, Integra has been able to implement best business practices, streamline operations, and deliver a competitive edge.
Catalyst has seen significant success, supporting independent dealers across the UK with sales now in excess of £30 million.
Partners on the programme have access to a comprehensive range of solutions from website development, marketing and content management. The content management team play a crucial role in optimising data to drive growth opportunities, particularly by expanding into new product categories and industry sectors.
Rob Burgess, senior project manager at Integra, comments: “The Catalyst programme continues to go from strength to strength. Oasis’ cutting edge technology combined with the adaptability of the Catalyst programme creates a powerful proposition for dealers. Integra’s extensive partnerships with suppliers across multiple industries and enriched content ensures Catalyst partners can stay ahead of the competition.”
