Pentel are thrilled to announce their upcoming social media campaign, designed to inspire creativity and bring a touch of magic to the festive season

This year, Pentel is launching #CountdownToCraftmas, offering a creative twist on the traditional Advent calendar with a daily dose of exciting craft projects, giveaways and inspiration.

To help make this festive season extra special, Pentel has partnered with five amazingly talented content creators, each bringing their own unique style and creativity to the campaign. As the activity unfolds, they’ll share easy-to-make festive crafts that can be created at home – from handmade wrapping paper and gifts tags to beautiful illustrations and decorations.

Throughout the duration of the campaign #CountdownToCraftmas will combine a constant stream of activity across social media including creator reviews, competitions and engaging content via a series of videos, posts, reels and stories.

Mini campaigns will support Pentel’s influencer activity providing additional product information on the featured products.

This year Pentel will host more giveaways than ever before across Facebook, TikTok and Instagram. The popular Advent calendar is back appearing on Pentel’s Instagram channel offering daily inspiration for your next craft project together with a multitude of prizes for end-users to win.

Marketing manager, Wendy Vickery, says, “Christmas is such an exciting time for Pentel, and our campaigns play such a fundamental part in all our social activity. #CountdownToCraftmas will be no exception allowing us to invite our followers to get involved and learn new skills. We’re delighted to work with a talented group of content creators who will demonstrate just how easy and fun it is to create festive crafts using Pentel Arts and PLUS products. It’s a campaign that encourages everyone to explore their creativity and add a personal touch to their celebrations. We are delighted to share the holiday spirit and we are committed to supporting our trade customers with strong promotions and marketing activity to generate consumer demand”.

Pentel’s campaign will reach over 1.4m followers over the Christmas period.