Nobo widescreen range shortlisted for ‘New Product of the Year’ at the BOSS Industry Awards 2019

Nobo’s ‘widescreen’ range of whiteboards and noticeboards has been shortlisted in the ‘New Product of the Year’ category at this year’s BOSS Industry Awards

The awards are organized and hosted by the BOSS Federation, the authoritative body for the UK office products industry.

The BOSS Industry Awards grant businesses and individuals much-deserved recognition and publicity. The ‘New Product of the Year’ category is a celebration of the new products that entered the market in 2018/19. Nominees are judged on a range of criteria, including innovation and exclusivity, product design, differentiating features, quality and profitability.

The range was developed in response to end-user insights and pain points, and to suit the change in modern workplace design. Redesigning the boards to a widescreen layout matches how users have become accustomed to viewing screens at work and home, and the unobtrusive frame has maximised the usable surface area.

The introduction of the widescreen range has proven beneficial for end-users and resellers alike. The new products have presented a massive sales opportunity for channel partners. Resellers have been able to trade their customers up to the range and cross-sell with other accompanying products, resulting in increased sales and boosted margins.

This marks the second year that Nobo products have been shortlisted in this category. The brand’s glass accessories were nominated for ‘New Product of the Year’ in 2018. The second annual nomination is a massive victory and source of pride for the entire Nobo and ACCO Brands UK team.

Elisabete Wells, regional marketing director ACCO UK Ltd, said: “Submitting the widescreen range for ‘New Product of the Year’ was an easy choice for us. We have had such positive responses from end-users and our resellers ever since the range launched, and we truly feel as though the Widescreen boards have provided the product category with something that feels modern and premium. My team and I are very excited and proud to be shortlisted among such great company, and are honoured to have the range recognised in this way.”

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The winner of ‘New Product of the Year’ will be revealed at the BOSS Awards on 28 November 2019 at the Tower Guoman Hotel, London.

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