With 52% of customers buying more when shopping with a print catalogue, Office Friendly has highlighted the importance of print by featuring it prominently in the new marketing guide.
New to 2019 is the ability to create fully bespoke catalogues and category specific mailers. The marketing suite also includes Office Friendly’s new-look 2019 catalogue, seasonal mailers and a range of category-specific flyers. This has been made possible due to the KascAid team and the continued growth of the company’d design department.
Members can expect to benefit from free, quarterly buying guides, letting them focus on furniture, facilities supplies, technology and core product sectors. All print collateral come with complimentary web banners, e-mail templates and social media images, which members can download at their convenience.
“This year, we’ve taken a member-centric approach through surveys and feedback”, says Katie Metcalfe, marketing director. “What you get is a series of designs that reflect how our members position themselves. Whether they’re expanding their portfolio, enhancing their digital presence, or embracing modern design – we have an omni-channel solution that’s fit for purpose.”
“Having restructured and invested in our publications department, we’re just getting going,” continues Metcalfe. “Significantly, trends say that print 60% of people who receive a catalogue go onto buy. We now have the infrastructure to help members build any print or digital solution they can imagine. 2019 is going to be an exciting time – watch this space!”
Members are encouraged to place orders for their 2019 catalogues and mailers as soon as possible.
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