With endless discussions swirling around the media about the damage that plastic packaging waste can do, Antalis Packaging has chosen this time to openly state that paper packaging, when used efficiently, offers a viable and green solution and should not be categorised within the same negative bracket as plastic.
The UK’s aversion to plastic packaging has begun to gain pace with the government committing to eliminate all avoidable plastic waste by 2043, to help tackle the problem of 3.7m tonnes of it being generated ever year. Consumer awareness has also reached a new high, with nine in 10 people calling for plastic-free aisles in supermarkets, and 84$ concerned about the amount of plastic packaging used on gifts during Christmas last year.
The downside to this is the creation of misconceptions that paper is also a damaging material. Antalas Packaging says the industry must tackle this incorrect perspective.
Scott Day, ‘in the box’ packaging expert at Antalis Packaging, said: “As the packaging waste issue continues to gain momentum in the media and with customers alike, it is vitally important that paper-based options are not tarred with the same brush as their typically-perceived less environmentally friendly plastic counterparts. Despite some perceptions that all packaging is wasteful and unnecessary, the reality is that paper-based packaging can not only provide the same protection, but is also easily recyclable which can significantly reduce the amount of litter that goes to landfill.
“In fact, new research shows that in the EU, more paper-based packaging is recycled than any other packaging material combined. What’s more, in the UK and Europe, the collection of packaging is hugely successful with over 80% collected for recycling, meaning that an area of board the size of Greater London is prevented from going to landfill every four months.”
There is, however, still the issue of excessive use of both plastic and paper packaging, which is where smarter options should be considered, such as the Geami WrapPak or Padpak systems.
Day added: “Inherently, packaging is incredibly complex and there are so many different factors and considerations for businesses looking to take a more sustainable approach; from the choice of material and packing method, through to the route of delivery.
“For those businesses unsure of where to start, we offer a free Smart Audit where our experts will review your current packaging materials and procedures and suggest ways you can improve everything from your green credentials through to the customer experience.”