Pentel’s 2018 campaign is reaching the peak of activity this summer. Running from 20 July for an entire month, cinema screens throughout the UK and Ireland will feature a 30-second advert promoting the company’s flagship EnerGel range.
The highlight of the ongoing campaign sees the return of the memorable ‘blue people’, who made their first appearance on TV screens in 2012. Targeting 16-24 year-olds, the advert will appear before a number of Summer blockbusters.
The cinema campaign featuring EnerGel, Pentel’s most popular writing instruments range will create awareness of the brand to a captive audience of teens, young adults and families.
Pentel Marketing Manager, Wendy Vickery, said:
“EnerGel cinema advertising is the highlight of our 2018 campaign, but it doesn’t stop there. We’ve got lots more activity to come throughout the Back to School and College period. We are continuing our collaboration with popular vlogger Kaitlin Emma and following her summer adventures as she takes over Pentel’s Instagram channel.
“Our tongue-in-cheek ‘Anti Back to School’ campaign message will encourage students to celebrate and enjoy the summer holidays before we focus on the new term. We’ve got lots more competitions, interactive and engaging content for our social media fans to look forward to, as well as new videos and vlogs.”
As the summer holidays draw to an end, Pentel will refocus on the key features of the EnerGel campaign, helping to ensure students are fully equipped for the new term.