Tork issues tools and support for reimagining public washrooms to help businesses unlock hidden value

Tork, the global leader in professional hygiene and an Essity brand, today released new guidance aimed at helping businesses transform their washrooms into assets that enhance user satisfaction and benefit business performance. Citing research that indicates a significant gap in user and cleaner satisfaction, Tork recommendations focus on improving inclusive hygiene, environmental sustainability and operational efficiency.

“Our data shows that when washroom users and cleaners’ needs aren’t met, a business can suffer as people spend less time and/or money there. With three in four people concerned about washroom hygiene, and one in two likely to face barriers to meeting their needs, small, targeted updates to the washroom – the most visited room in a facility – can make a substantial difference for both users and cleaning staff.”

Lean into Inclusive Hygiene
Washroom visitors (survey respondents) cited several requirements for a washroom that exemplifies inclusive hygiene, meeting the needs of as many as possible. When the following “must have” elements are provided, the majority (59%) of people say a business can improve its positive image:

• Toilet paper and paper hand towels in dispensers that are easy to grasp (67% said these are a “must have”)
• Spaces and design elements that enable privacy (63%)​
• Disposal bins in the stall for personal items including incontinence and menstrual products (60%)
• Physical accessibility – including grab bars and ramps – for everyone (58%)
• The availability of paper hand towels (57%)
• Features in public washrooms that enable caregivers to meet their needs (40%) such as changing tables

By addressing these critical aspects, businesses can help washroom users and cleaners meet their basic needs and deliver an experience that meets the needs of as many as possible. Investing thoughtfully in inclusive hygiene, sustainability, and operational support not only meets evolving public expectations but also improves business performance.

Tork helps businesses realise the benefit of sustainable hygiene with a focus on four key areas materials & packaging, use & waste, carbon, and hygiene for all. For more steps businesses can take, visit: https://www.torkglobal.com/gb/en/about/inclusive-hygiene

This is a sponsored article, brought to you by Tork, an Essity brand. To learn more about how inclusive hygiene can improve your business please visit www.torkglobal.com