Spicers is delighted to unveil details of its 2020 Win, Keep, Grow marketing proposition. With the industry developing faster than ever, Spicers has reviewed the way it take its products to market and for 2020 it will offer a new approach to marketing which aims to bridge the gap between print and digital.
Its new, interactive catalogue brings products to life through video content and includes a new digital catalogue. To complement the catalogue offering, Spicers has launched a brand new app – SCAN2C, a free app for dealers and their customers to download.
Clarifying the rationale behind this proposition, Richard Ford, sales and marketing director at Spicers commented: “We want to help dealers gain a competitive edge in this changing market and look to future-proof the industry to ensure success.”
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