The latest issue of Dealer Support is here, and it proves that you really can have both style and substance in your sales strategy! This month, we dive into the art of selling creative displays, counters and selling spaces that not only look great but drive sales success. But it doesn’t stop there – we also explore why many sales conversations end too soon, and why preparation is your secret weapon to keeping them going longer and stronger. Additionally, we turn our attention to the challenge of selling to CEOs, who often prioritise functionality over aesthetics.