Superstat has released a free GDPR essentials product brochure for dealers to use as a reference over the coming months as the compliance deadline approaches.
The brochure is part of a GDPR pack that comes complete with sales scripts and questions to ask customers in order to start conversations over the phone or face to face.
Marketing director Karly Haley commented: “GDPR messaging and products will run through the quarter on our Insight emails and Office Life Magazine, helping dealers to engage with customers on this really topical issue. At the end of the day, it is all about selling more product and we have worked with the key brands to create the marketing that dealers need to get their message across.”
Superstat launched its GDPR workbook earlier this month to help dealers comply with the new regulations. It’s a free resource which dealers can request by e-mailing GDPR@superstat.co.uk.
Sales director Richard Lockley commented: “Dealers should use the workbook to get ready for GDPR and make sure they comply, but not forget about the sales opportunity either. The next few months is a short window for dealers to really embrace GDPR and talk to customers about a really hot topic that affects all business.”