Formed this time last year, Titan was created by four individuals with over 50 years experience in the data storage industry
They came to market with a very clear proposition based around a small group of niche vendors with the intention of providing solutions to resellers in all aspects of data storage and cybersecurity.
Acknowledging that trying to do something different in an industry with a very well-established channel model was risky, Ben Jackson, managing director, is pleased with how the first year has gone.
He said: “Focus has been the key. We believe we’re the only truly focused data storage and cyber security solutions distributor in the UK.
“Resellers expectations of distribution are often limited to having stock at the lowest price. We move the conversation to providing margin enhanced solutions to the resellers to satisfy their end users’ requirements.”
From a standing start, the company now trades with over 400 resellers each month, has established itself as the leading Quantum LTO media distributor in EMEA and has recruited a skilled sales and customer service team.
There has been industry recognition of their impact, winning the ‘one to watch’ award at the Storage Awards and a nomination for the CRN Storage Distributor of the Year alongside some of the big names in the industry.
Jackson is pleased with the progress the company has made in the first year of trading, he said: “It’s not straightforward starting a distribution business competing with some long standing and large competitors.
“However, I am very pleased with where we are after the first year. We’ve exceeded our financial goals, we’ve had success in growing our customer base and we have delivered on our promises to our manufacturer partners.”
With a move to new larger premises, investment in a new CRM system and expansion of the team on the horizon, Titan are set to be an important part of the distribution landscape for some time to come.
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