VOW is celebrating the 20th anniversary of its Q-Connect brand. It started in 1998 as a house brand for copier paper and sticky notes and has developed into Europe’s largest range of affordable quality office products, sold in over 20 European countries. VOW has full exclusivity of the Q-Connect brand in the UK and Ireland and encompasses over 2,000 SKUs.
Q-Connect is celebrating its anniversary with the launch of new vibrant packaging, allowing users to make the right product choice via enhanced pictograms. Alongside the Q-Connect logo, nine strong background colours give the range a vibrant and contemporary look.
Helen Wade, VOW’s marketing director, said: “We are delighted with the new look and feel of the Q-Connect range, and first examples of the new packaging for our range of inks and toners are now available from stock. The rollout will continue throughout 2018.
“We are continually making improvements to the brand to ensure it remains relevant for another 20 years.”