Lizzie Allen joins Beaverswood as senior executive to oversee its brand development and product marketing
Lizzie brings more than six years of experience to the senior management team, joining as marketing manager.
Key responsibilities include marketing planning, new product launches, and integrated digital communications for the company’s range of safety, visual communication, and waste management solutions for industrial and office workspace environments.
Marketing director at IWS Group, Beaverswood’s parent company, Steph Gentle, commented, “Lizzie will be a great addition to the team as we continue to develop our activity across all markets. We are committed to hiring the best industry talent to support our growth and ambitions, so with her strong experience and track record in marketing and content creation, it’s fantastic to have her on board.”
Lizzie will also be involved in developing Beaverswood’s profile and reach across the DACH region (Germany, Austria, and Switzerland), where the company is expanding its reseller network operations.
Beaverswood is continuing to invest in resources and new product development to support business growth through its resellers and generate end-user demand from warehouse, logistics, and distribution centre operators.
Lizzie said, “I am very excited about the future potential of the business and look forward to developing ambitious marketing plans and initiatives to raise the company’s profile and further strengthen its position in the market.”
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