Making first impressions count

The first thing customers see when they visit a business is their reception area. Many businesses take the importance of making the right first impression very seriously – and dealers have an important role to play

“You never get a second chance to make a good first impression” – there are various studies over the years that confirm this and assert that future interactions are filtered through assumptions generated by that initial impression.

This is why it’s important the reception area creates the right impression about the business.

Read more on the importance of first impressions and the vital role dealers play, not just in providing the right products, but also in advising customers on how they can achieve this, in the summer issue of Dealer Support.