Why you should be investing in SEO 

Online sales start with a search engine – here’s how SEO can help businesses boost their online sales 

Search engine optimisation (SEO) is important for businesses because it drives more organic traffic to their websites, increases their chances of attracting and converting potential customers, and helps improve their visibility in search engine results pages. For an online environment where, according to Ahrefs, 68% of online experiences start with a search engine, this is vital. Here are five reasons why businesses need to be using SEO in their online strategies.

SEO increases the quality of website traffic

This ensures that your target audience, or the consumers most interested in your products, find your brand online. SEO will help you rank higher on results pages and get more potential customers interested in your products. SEO will help customers find your brand, resulting in increased quality traffic to your website.

SEO increases brand-awareness and credibility

Building brand recognition, awareness and credibility is essential for establishing a loyal customer base that will keep coming back to your business, attracting new potential customers in the process. When consumers find that your content and website helps them by answering their questions, and providing a solution to their problems, they are likely to view your business as an expert in the industry, improving your brand authority and credibility.

SEO improves user experience

Creating a seamless user experience is essential for keeping consumers on your website and browsing your products until they are ready to make a purchase.

SEO improves digital marketing return on investment 

SEO works together with other digital marketing strategies to boost their success and attract more consumers through online channels. As a result, you’ll enjoy increased sales and revenue, meaning you can, ultimately, improve your digital marketing ROI.

SEO boosts long term success 

Unlike many other traditional marketing campaigns, SEO is a long-term and ongoing strategy. SEO helps you to continuously stay updated with search engines, optimising your website and content to attract more customers to you online. You will continue to see the results from your SEO strategy years after you invested in it.