Print downturn: 7 strategies to mitigate the loss of print demand

Demand for print is at an all-time low, so how can companies cope?

The shift towards remote work and hybrid working models has resulted in a significant decline in the volume of printed pages within offices. With fewer employees physically present in the workplace, businesses that heavily rely on print as their core source of income are faced with the challenge of adapting to this new reality.

Printing companies and resellers must proactively consider strategies to mitigate the loss of income and ensure their sustainability in the evolving market. Here are 7 strategies dealers can explore to help cope in this ‘new normal.’

1. Embrace digital transformation

Printing companies and resellers should explore opportunities to diversify their offerings by embracing digital solutions. This could involve providing digital printing services, document management systems, or assisting clients in transitioning to electronic workflows. By expanding their digital capabilities, businesses can cater to the changing needs of their clients while maintaining a steady revenue stream.

2. Focus on specialised services

Rather than solely relying on traditional office printing, consider specializing in niche areas where printed materials remain in demand. This could include high-quality marketing collateral, packaging materials, signage, or personalised items. By positioning themselves as experts in these specific areas, printing companies can tap into market segments that continue to require printed materials.

3. Offer value-added services

To differentiate themselves from competitors, printing companies and resellers can provide additional value to their customers. This may involve offering design consultancy, print optimization services, or sustainable printing options. By focusing on delivering exceptional customer experiences and added value, businesses can retain existing clients and attract new ones.

4. Develop partnerships

Collaborating with other businesses in related industries can create new revenue streams. Consider forming partnerships with graphic designers, marketing agencies, or digital printing platforms. By leveraging these alliances, printing companies can expand their customer base and tap into new markets.

5. Invest in sustainability

With increasing environmental awareness, businesses are actively seeking sustainable solutions. Printing companies and resellers can position themselves as eco-friendly providers by offering recycled paper options, implementing energy-efficient practices, or promoting carbon offset initiatives. Emphasizing sustainability can attract environmentally conscious clients and contribute to long-term business viability.

6. Focus on customer education

As printing trends change, it is essential to educate clients about alternative solutions and their benefits. Proactively engage with customers to showcase the advantages of digital workflows, cost savings through reduced printing, and environmental benefits. By being a trusted advisor and providing guidance on transitioning to more efficient and sustainable practices, businesses can foster long-term partnerships.

7. Explore new markets

Consider diversifying into adjacent markets where print demand remains strong. This could involve targeting industries such as packaging, publishing, or direct mail marketing. Conduct thorough market research to identify sectors that align with your capabilities and where print continues to play a pivotal role.

The changing landscape of remote and hybrid work environments necessitates proactive adaptation for printing companies and resellers. By staying agile and responsive to evolving customer needs, printing companies can ensure their continued growth and success in the dynamic print industry.